Ngotshintsho kwimeko yezoqoqosho lwehlabathi kunye nenguqu eqhubekayo yokuziphatha kwabathengi, imarike yesipho seKrisimesi yorhwebo lwangaphandle ingenise amathuba amatsha kunye nemingeni ngo-2024. imfuno yezipho zeKrisimesi, kwaye ucebise izicwangciso zentengiso ekujoliswe kuzo.
Isishwankathelo semeko yoqoqosho lwehlabathi
Ngowama-2024, uqoqosho lwehlabathi lusajongene nenani lokungaqiniseki, kubandakanywa uxinzelelo lwezelizwe, imiba yokubonelela, kunye nokuqiniswa kwemithetho yokusingqongileyo.Ngelixa ezi zinto zinokubeka imingeni, zikwadala amathuba amatsha kumashishini anobuchule obutsha kunye nezicwangciso zokuphendula ezibhetyebhetye.
Utshintsho kwindlela yokuziphatha yabathengi
Ngokunyuka kolwazi lokhuseleko lwendalo esingqongileyo kunye nemfuno eyandayo yobuntu, abathengi baya beguqukela kwiimveliso ezizinzileyo kunye nezilungelelanisiweyo xa bekhetha izipho zeKrisimesi.Ngokwedatha yophando lwabathengi yamva nje, ngaphezulu kwe-60% yabathengi bathi bakhetha ukuthenga izipho ezibonisa amaxabiso abo.
Iindlela zokuthengisa ezinkulu
1. Ukukhuselwa kokusingqongileyo kunye nozinzo: Ngokuqiniswa kwenkxalabo yehlabathi kwimiba yendalo esingqongileyo, baya besanda abathengi kunye namashishini athanda ukuthenga izipho ezenziwe ngezinto ezinobuhlobo ngokwasengqondweni.Umzekelo, izipho ezisebenzisa izinto ezisetyenzisiweyo okanye ezonakaliswa ngebhayoloji ziya zithandwa kakhulu.
2. ISayensi kunye neTekhnoloji yeemveliso ezikrelekrele: iimveliso ezikumgangatho ophezulu, ezifana nezixhobo ezinxitywayo ezikrelekrele, izixhobo ezizisebenzelayo zasekhaya, njl.njl., ziye zaba yindawo eshushu kwimarike yezipho zeKrisimesi ngo-2024 ngenxa yokusebenza kwazo kunye nokuqalisa izinto ezintsha.
3. Ukudityaniswa kwenkcubeko nesithethe: Indibaniselwano yezinto zenkcubeko yemveli kunye noyilo lwangoku ngomnye umkhwa ophambili.Ngokomzekelo, imihlobiso yekhaya yanamhlanje edibanisa izinto zeKrisimesi eziqhelekileyo zithandwa ngabathengi beminyaka eyahlukeneyo.
Iingcebiso zeqhinga lemarike
1. Ukuqinisa isicwangciso sophuhliso oluzinzileyo lwebrendi: Amashishini kufuneka aqinise imbonakalo yawo yebhrendi ngokwemigaqo yophuhliso oluzinzileyo kwaye aphuhlise iimveliso ezininzi ezihlangabezana nemigangatho yokhuselo lokusingqongileyo ukuhlangabezana nemfuno ekhulayo yemarike.
2. Sebenzisa inguqu yedijithali: Yomeleza amaqonga okuthengisa kwi-intanethi kwaye usebenzise idatha enkulu kunye neteknoloji ye-AI ukuhlalutya ngokuchanekileyo ukuziphatha kwabathengi ukubonelela ngamava okuthenga omntu.
3. Ukuqinisa uphando lwemarike: Ukuqhuba uphando lwemarike rhoqo ukuqonda utshintsho kwimfuno yemimandla eyahlukeneyo kunye namaqela ahlukeneyo, ukulungelelanisa ngcono iimveliso kunye nezicwangciso zokuthengisa.
Ukubaluleka kokusungula izinto ezintsha kunye nokwenza ngokwezifiso
I-Innovation ayibonakali kuphela ekuphuhlisweni kwemveliso, kodwa nakwinkonzo kunye neendlela zokuthengisa.Iinkonzo ezenziwe ngokwezifiso zibaluleke kakhulu, zinyusa kakhulu ukwaneliseka kwabathengi kunye nokwandisa ukunyaniseka kwebrendi.Umzekelo, amashishini abonelela ngokupakishwa ngokwesiko kunye neenkonzo zekhadi lesipho abonakala ngakumbi ngexesha lokuthengisa iholide.
Ukongeza, ngoyilo olubambiseneyo okanye iimveliso ezilinganiselweyo, iinkampani zinokwakha unxibelelwano olusondeleyo nabathengi, kwaye ezi zicwangciso zisetyenziswe ngempumelelo kwezinye iimpawu eziphezulu.Esi sicwangciso asigcini nje ukwandisa ububodwa bemveliso, kodwa sikwanyusa ukukhuphisana kwemarike ye-brand.
Indima yokuthengisa idijithali
Kwixesha ledijithali, isicwangciso esisebenzayo sokuthengisa idijithali sibalulekile ekubambeni nasekugcineni ingqalelo yabathengi.Intengiso kumajelo eendaba ezentlalo, intengiso yeempembelelo kunye nentengiso ekujoliswe kuyo zonke zibe zizixhobo ezibalulekileyo.Ngezi zixhobo, iinkampani zinokufikelela ngokuchanekileyo ngakumbi kumaqela abathengi ekujoliswe kuwo, ngelixa zibonelela ngeqonga lokusebenzisana nabathengi, ukomeleza ukubandakanyeka kwabathengi kunye nokuthembeka kwegama.
Amathuba kunye nemingeni kwi-transnational mariikethi
Kurhwebo lwangaphandle izipho zeKrisimesi, imarike yehlabathi ibonelela ngesithuba esibanzi sophuhliso.Nangona kunjalo, amazwe ahlukeneyo kunye nemimandla ingaba neemfuno ezahlukeneyo kunye nokukhethwa kwezipho zeKrisimesi.Ke ngoko, amashishini kufuneka enze uphando olunzulu kwimarike nganye ukuphuhlisa isicwangciso sentengiso ngokuhambelana nenkcubeko yasekhaya kunye nemikhwa yokusetyenziswa.
Ngokomzekelo, kwiimarike zaseAsia, abathengi basenokukhetha izipho zeKrismesi eziquka izithethe zasekuhlaleni.Kwiimarike zaseYurophu naseMelika, iimveliso zetekhnoloji ezihambelana nokusingqongileyo kunye neemveliso ezintsha zinokuthandwa ngakumbi.Ke ngoko, ukuba nendibaniselwano yombono wehlabathi kunye nesicwangciso sendawo kuya kuba sisitshixo kwimpumelelo yeshishini.
Ukudibanisa i-e-commerce kunye neendlela zokuthengisa zendabuko
Kwimarike yesipho seKrisimesi yorhwebo lwangaphandle, indibaniselwano yamajelo okuthengisa emveli kunye ne-e-commerce ibe yindawo entsha yokukhula.Iivenkile zenyama zibonelela ngamathuba okulinga kunye namava emveliso, ngelixa amaqonga e-e-commerce atsala inani elikhulu labathengi ngokulula kunye neengcebiso ezenzelwe umntu.Amashishini kufuneka aphucule amaqhinga okuthengisa amajelo amaninzi, afezekise unxibelelwano olungenamthungo phakathi kwe-intanethi kunye ne-offline, kwaye abonelele ngamava enkonzo yabathengi amanyeneyo nasebenzayo.
Umzekelo, ngokuseta ukubhukisha kwi-intanethi kunye neenkonzo zokuthathwa ngaphandle kwe-intanethi, ayinokuphucula nje ukusebenza kakuhle kwezinto, kodwa ikwanyusa ithuba lokuba abathengi bafumane amava evenkile, ngaloo ndlela kuphuculwe isiphumo sokuthengisa.
Ukuphendula ngokukhawuleza kwimveliso entsha kunye nengxelo yentengiso
Ukuveliswa kwemveliso ngundoqo kuphuhliso oluzinzileyo lweshishini langaphandle lesipho seKrisimesi.Amashishini kufuneka aphendule ngokukhawuleza kwiingxelo zentengiso kunye nokulungelelanisa izicwangciso zemveliso.Oku kubandakanya ukuqaliswa kweemveliso ezintsha kwimijikelo emifutshane, kunye nokuphindaphinda ngokukhawuleza kunye nokulungiswa okusekwe kwimpendulo yabathengi.
Ngokuseka ikhonkco lonikezelo oluguquguqukayo kunye nokomeleza intsebenziswano kunye nabaqulunqi, amashishini anokuqalisa ngokukhawuleza iimveliso ezitsha ezihlangabezana neemfuno zentengiso, ezinje ngohlelo olulinganiselweyo okanye izipho ezikhethekileyo, ezingakwaziyo ukuhlangabezana nemfuno yabathengi kuphela, kodwa ziphucule nokhuphiswano lwentengiso ye-brand. .
Yomeleza intsebenziswano yehlabathi.
Kwimeko yemarike yehlabathi, ukuseka nokugcina ubuhlakani obuzinzileyo ngumba obalulekileyo kwimpumelelo yamashishini orhwebo angaphandle.Ngokuseka intsebenziswano elungileyo kunye nababoneleli, abasasazi, kunye nabathengisi baphesheya, iinkampani zinokungena kwiimarike ezintsha ngokufanelekileyo kwaye zinciphise imiqobo yokungena.
Kwangaxeshanye, intsebenziswano enqumla imida ikwazisa amathuba otshintshiselwano lwenkcubeko, okunceda amashishini aqonde ngcono kwaye alungelelanise nokwahluka kwenkcubeko kwiimarike ezahlukeneyo, ukuze kuyilwe iimveliso ezithandwa kakhulu kwimarike ekujoliswe kuyo.
Ukusetyenziswa ngokubanzi kwedatha enkulu kunye nohlalutyo lwemarike
Ngokuhambela phambili kweteknoloji, ukubaluleka kwedatha enkulu kunye nohlalutyo lwemarike kurhwebo lwangaphandle kwimarike yesipho seKrisimesi iyanda.Iinkampani zinokuhlalutya idatha enkulu ukuze zifumane ukuqonda malunga nokuziphatha kwabathengi, ziqikelele iintsingiselo zemarike, kwaye zandise imveliso kunye nezicwangciso zentengiso ngokufanelekileyo.
Umzekelo, ngokuhlalutya imbali yokuthenga kwabathengi kunye nokuziphatha kwi-intanethi, iinkampani zinokwenza iingcebiso zemveliso zilungele wena kwaye ziphucule amazinga okuguqulwa.Kwangaxeshanye, ngohlalutyo lwentsingiselo yemarike, amashishini anokuqikelela ukuba zeziphi na iintlobo zezipho zeKrisimesi ezinokuthi zixhaphake kwixesha elizayo lonyaka, ukuze kulungiswe uluhlu lwezinto kunye nemisebenzi yokuthengisa kwangaphambili.
Isishwankathelo kunye nethemba
Ngo-2024, indlela yophuhliso yorhwebo lwangaphandle lwentengiso yezipho zeKrisimesi ibonisa ukukhula okubalulekileyo kulwahlulo kunye nobuntu.Amashishini kufuneka aziqhelanise rhoqo nokutshintsha iimfuno zabathengi, avelise iimveliso ezintsha kunye neenkonzo, kwaye asebenzise iindlela zokuthengisa ukuze ahlale ekhuphisana.Ngokuhlalutya le mikhwa ingentla kunye neengcebiso ezicwangcisiweyo, amashishini angawabamba ngcono amathuba emarike kwaye azuze ukukhula okuzinzileyo.
Njengoko uqoqosho lwehlabathi kunye neepatheni zokusetyenziswa ziqhubeka nokutshintsha, ishishini langaphandle lesipho seKrisimesi kufuneka lihlale liguquguquka kwaye liyintsha ukuziqhelanisa nolu tshintsho.Abo banokulindela iindlela ezizayo kwangaphambili kwaye baphendule ngokukhawuleza baya kuba nokuphumelela ukhuphiswano kwaye bafezekise impumelelo yexesha elide.
Ngokuhlalutya ezona ndlela ziphambili kunye nokuziphatha kwabathengi kurhwebo lwangaphandle lwentengiso yezipho zeKrisimesi ngo-2024, eli phepha libonelela ngothotho lweengcebiso zesicwangciso esisebenzayo sentengiso.Kuyathenjwa ukuba le mixholo iya kunceda iinkampani ezinxulumeneyo ukuba zifezekise iziphumo ezilungileyo kwixesha elizayo lokuthengisa iKrisimesi.
Ixesha lokuposa: Apr-18-2024